In Conversation with Alex Goldstein

Tell us about what does your business does and how did it start?

Formerly an estate agent for some of the biggest names in the business, I spotted a niche in the market which wasn’t being filled. As a property consultant, I now help clients buy and indeed sell their homes across the whole of London, Yorkshire and the Home Counties, by giving them the ‘inside track’ on the property and estate agency sector.

Alex Goldstein

What’s the most surprising thing about it?

When a client involves me in the sale of their home, they pay me nothing! My fee is paid out of the appointed estate agent’s standard commission. I add value to the owner, without the cost.

What do you do as a property consultant?

One can split my business into two – buying and selling property, across the locations I mentioned.

On the buying side, clients approach me with their search criteria and budget. I then liaise with my property network which I have built up over the last 22 years in the industry, approaching vendors who I know, agents or those properties in the off-market sector (ie they are not online or in the public domain). I then negotiate and secure the property on the best possible terms for my client.

The selling side of the business is rare in the industry. Having been an estate agent, I know how the system works and I ensure that my clients sell for the best price with the least stress. Advising them for instance how to maximise the value of their home, which agent to instruct and the reasons why. I stay on board throughout working alongside the agent and orchestrate the sale, ensuring that all those little tricks behind the scene are being carried out.

How did you begin your journey to being a property consultant?

At university, my parents’ neighbour had a reputable local estate agency group and I asked for some work experience. What was meant to be two weeks, turned into three months! When it came to applying for my first job on the graduate schemes, I was way in front of any competitors, as I knew more than them at the time. I started at Cluttons in central London advising on country houses nationally, plus The Crown Estate and The Church Commissioners. I then moved to Strutt & Parker and Knight Frank, before leaving the corporate world and setting up on my own.

What motivates you?

When you exchange and complete on a transaction for a client, the outpouring of emotion from a client can be amazing and it’s a privilege to be part of their lives for this. It’s a great feeling to know that it was a super result for the client and they go on to recommend me to their friends.

What excites you about business?

I enjoy the risk of being in business on your own and without having a safety net. I relish challenging people’s perceptions of estate agents and property for the better. Being small means that I can make a decision about my business in an instant, without running it past anyone else.

Who in business do you most admire and why?

My father, grandfather and great grandfather. Like myself, all three of them started their businesses from scratch and all went on to be great successes in their fields. There must be an entrepreneurial gene in the family!

What moments of your career so far stand out?

Helping various sports stars, celebrities and National Lottery winners – one always gets a thrill, plus advising on some of the best property in the UK. Being featured on BBC1 and BBC2, plus interviews on ITN and BBC 5 Live. Having my own property radio show has to be up there as well.

What is the property market like currently?

The first quarter of this year was slow. Confidence across the board had been chipped away by UK and global events. The feeling throughout spring is that there will be a gentle increase in market activity, but it will remain steady for the rest of the year. The big question is the General Election, which will undoubtedly create a bump in the road at that point.

And in London…?

It is a superb time to buy! Prices have come down and I have seen some serious reductions of between 15% and 20%. If you are in a strong buying position, go for it! On the selling side it takes time and you have to ensure that the best team is on the job fighting your corner.

What is the most difficult challenge your business has faced?

There have been some extremely difficult transactions I have dealt with since I set up on my own, which have been the most demanding of my career. The world seems to be getting increasingly more complicated. Throw emotions, significant amounts of money, solicitors, banks, surveyors and estate agents all into the mix and you can get some very extreme situations!

What sets your company apart from the competition?

There are very few people indeed who do what I do – advising on both the buying and selling of property, plus working across London and Yorkshire.

Over 22 years’ continuous experience in the property sector, 100% five-star Google reviews, 240 glowing client testimonials and 89% of business last year was through word of mouth referrals, which is probably all you need to know!

Alex Goldstein & Associates. Property Consultants. Bespoke Buying & Selling.

Find out more about Alex Goldstein at or call 01423 788377.

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