The Fife Arms, Braemar – A Hotel for The Highlands
Since the 19th century The Fife Arms Hotel has been at the heart of Braemar, the Aberdeenshire town famous for the annual Braemar Gathering, the most famous highland games in Scotland. This event draws visitors from around the world and makes for an interesting spectacle during your Scottish Highland trip. Deep in the Cairngorms National Park, within the Valley of Royal Deeside, this Victorian coaching inn has been rewoven for the 21st Century by its new owners, Iwan and Manuela Wirth.
The transformation of The Fife Arms was inspired by the dramatic landscape, colourful stories and rich cultural connections of Braemar. When it re-opened on Thursday 20 December 2018, the hotel brought together a profound respect for local history, a love of nature and a strong sense of community.
With 46 bedrooms and suites infused with stories, The Fife Arms has been reimagined to fill visitors with a sense of delight and discovery. Alongside the restaurant overlooking the rushing River Clunie, the hotel also boasts a grand cocktail bar, wonderfully original public spaces, a Library, spa, garden and a much-loved village bar.
Driven by Iwan and Manuela Wirth’s passion for the heritage and craft of the region, The Fife Arms’ renovation has brought together an extraordinary cast of architects, designers, craftspeople and artists. A lot of these people have deep ties to Scotland.
The interiors, by Russell Sage Studio, bring a strong Scottish narrative, often local to Braemar itself. A deft layering of specially designed tweed, tartan, hand-printed wall coverings, rare specimens of the natural world, obscure treasures and whimsical curios have been introduced to enhance your Scottish Highlands holiday. Carefully chosen antiques and an extensive art collection have been woven into the hotel’s décor and architecture.
Each bedroom and suite at The Fife Arms Hotel offers its own one-of-a-kind furnishings and décor. Each one is a homage to a place, person, event or activity integral to the life and legacy of Braemar. All the stories have been meticulously researched with the help of consulting historians from Aberdeen University.
Iwan and Manuela Wirth are co-founders of acclaimed global gallery Hauser & Wirth. In keeping with their decades-long dedication to modern and contemporary works, art is central to The Fife Arms experience and an integral part of the design story. More than 14,000 works of art, antiques, and objects have been thoughtfully integrated into its every room, corridor and corner. Each piece is placed, not merely to provide visual pleasure, but to also tell stories and enhance the joys of staying here.
The Fife Arms is wonderfully situated in the heart of Scotland, making it easier to explore by helicopter or to travel to via the comfort of your own private jet. Jetlogic can help organise your luxury private jet charter, no matter where you are travelling from. Take a look at our services.
Visit the The Fife Arms’ website here.
