The Rise of Set-Jetting: Exploring the World Beyond the Screen

The TV shows and films we watch have never been more dramatic, more captivating, and more beautiful. A common thread running through many productions are the beguiling locations that tantilise viewers and leave them wanting more. This desire to visit the locations viewers fell in love with on the screen is known succinctly as “set-jetting”.

Film and TV shows have become powerful motivators for travel, driving the phenomenon of set-jetting travel experiences. From breathtaking landscapes, to historical architecture, and lesser-known locales, visiting the locations where their favourite character frequents has become a deciding factor for many when choosing where to travel. 

While the shows may be works of fiction, the locations and the trend of set-jetting are very real. With film and TV continuing to influence travel worldwide, we thought we’d take a look at some of the top destinations that played a starring role in our favourite productions. 

set-jetting to Sicily

The White Lotus: Hawaii, Sicily and Thailand

“The White Lotus effect” has been a recent driving factor in the surge of set-jetting travel. The sun-soaked opulence and series of unfortunate events played out by an all-star cast has led many to dream of spending their time at the White Lotus resorts.

While the social satire played out on screens, Four Seasons properties provided the luxurious backdrop for the fictional White Lotus resorts. The first season was set on the picturesque island of Hawaii, with filming taking place at the Four Seasons Resort Maui at Wailea. Season two took place on the breathtaking island of Sicily, this time the San Domenico Palace, Taormina, another Four Seasons property, representing the White Lotus resort. 

And with season three confirmed to take place in Thailand, we’re sure the “the White Lotus effect” will continue to influence travel decisions. Surrounded by tropical gardens, the peaceful oasis of Four Seasons Resort Koh Samui is set to take centre stage as the latest White Lotus resort in the upcoming season.

The Traitors: Scottish Highlands

The game of skill and deception has captivated audiences around the world, in particular across the US and UK. With 22 strangers tasked with working out who amongst them is the ‘traitor’, it is not just the game that has intrigued viewers.

Ardross Castle, just outside of Inverness in Scotland, provides a dramatic backdrop to the drama that unfolds across each series of The Traitors. The 19th-century Baronial style castle is surrounded by over 1000 acres of parkland, and while not open to the general public, Ardross Castle is available for exclusive use hire for both corporate and private clients. With room for helicopters to land on the main lawn, guests can make an arrival as dramatic as the scenes that play out in The Traitors. 


Emily in Paris: France

Paris has long captivated audiences on screen, and the Netflix hit Emily in Paris is no different. Encompassing some of Paris’ most opulent and luxurious locations, as well as highlighting a few lesser-known gems, Emily in Paris has become a fixture on screens around the globe. 

While highlighting the beauty of Montmartre, Champs-Elysées, and Jardin du Luxembourg, Emily in Paris also draws focus to Musée de La Vie Romantique and Place de l’Estrapade. A prominent feature of the series is the neighbourhood bistro Les Deux Compères, with the real life restaurant Terra Nera providing the perfect backdrop to live out your Emily in Paris dreams. 

The Bear: Chicago

A standout hit since its first season, The Bear is a love letter to Chicago’s culinary scene featuring much-loved restaurants, as well as Michelin starred and James Beard Award winners. Shooting on location at a number of top restaurants across Chicago, The Bear gets to the heart of the city as viewers navigate the show’s unique relationships. 

From Kasama, the first Filipino restaurant to win a Michelin star, to fellow husband and wife team at Elske, The Bear takes viewers on a journey through some of the finest establishments in Chicago. The pinnacle episode of season two, “Forks”, depicts a true to life experience in a high-end restaurant. The backdrop for which was Ever, a renowned two-Michelin-starred restaurant operated by Chef Chris Duffy and his long-term collaborator Michael Muser where guests can expect an exceptional dining experience. 


Bridgerton: London and Bath

The Regency era is once again commanding viewers attention with the arrival of the third season of Bridgerton. From enchanting ballrooms to extravagant palaces and wondrous landscapes, the series showcases a range of grand locations that will undoubtedly shape travel aspirations. 

The elegant city of Bath takes centre stage throughout the series. The exquisite Holburne Museum stars as Land Danbury’s estate, which is home to fine and decorative arts built around the collection of Sir William Holburne. While elsewhere in Bath, the preserved Georgian architecture of the Royal Crescent serves as the facade of the Featherington residence throughout the series. 

While in London, the wisteria and ivy laden walls of Ranger’s House has served as a residence of many aristocrats and royals, as well as the series’ titular family, the Bridgertons. The opulent Hampton Court Palace transformed into the on-screen home of Queen Charlotte for a number of scenes, and is a must for any Bridgerton fan who finds themself in London this summer. 

Set-jetting with jetlogic

Whether a modern tale and cinematic classic has piqued your interest, let jetlogic help you explore the world beyond the screen. 

With worldwide availability of private jets and helicopters, a luxury charter to experience the location of your favourite show is never far away. Our team creates bespoke charter experiences worthy of a star of the silver screen. Watch your beloved show onboard your aircraft as you jet off to the location of your dreams.

For all your private jet and helicopter charter enquiries, contact jetlogic.

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